Learn About Rubicon

Our Story

"By working collaboratively instead of competitively, our businesses have grown stronger, giving us balance, growth, and joy in dentistry."

Image of Dr. Astle from Legacy Smiles talking with a patient in the exam room, a Rubicon partner.

Repair. Rethink. Rebuild.

The Reality of Dentistry

Let’s be honest – being a dentist has its highs and lows. Five years into my own dental journey of ownership, running a practice, stumbling, and growing, I found myself asking,

“Is this really it for the next 30 years? Will I just wake up early every morning to face another day of backbreaking work?”

Don’t get me wrong – I love dentistry. But I couldn’t shake the constant worry about taking vacations, staying competitive with benefits, paying my staff, keeping up with new equipment and techniques, saving for retirement, and training my front desk team when I barely understood scheduling and insurance myself. I felt isolated. The days of stimulating conversations with colleagues about cases or office workflows were gone. Instead, it felt like we were all sizing each other up – and I didn’t want that to be my life. Something had to change.

A Process Reimagined

The Solution

I set out to build a company that would ease the burden of daily business decisions, allowing me to focus on what truly mattered: spending time with my family. It wasn’t easy, but I was fortunate to find partners who shared my vision—honest, hardworking, and exceptional dentists.

"Together, we worked to turn that vision into reality. "

Now, a decade later, we’ve created a company that provides the balance we were searching for. We’ve gained more stress-free time with our families, trained and confident staff, and a collaborative environment that has strengthened our businesses. Surrounded by like-minded colleagues who foster growth, learning, and connection, we’ve achieved financial security for our doctors and staff while rediscovering the joy of dentistry. Most importantly, we’ve built a journey worth appreciating every step of the way.
Image of Laurel Family Dental team including Dr. Pollock and Dr. Dobmeier, showcasing that Rubicon is about supporting Dental practice to be successful.

Your Practice, Our Support

A True Partnership

Join Rubicon Today

Elevate Your Practice.

Join the Rubicon Family.

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